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This web page limestrongfinish.com states the following, "Limestrong is a Pozzolan Lime Plaster Product." We saw that the webpage also said " OLD-WORLD SAVVY FOR MODERN-DAY APPLICATIONS." It also said " Our simple formulation of water lime pumice pozzolan not only out-performs modern plaster equivalents, it stands as an environmentally sound alternative to synthetic stucco and other Portland cement-based products. Green, Economical, and Effective. Autogenous healing, flexibility, breathability, strength, durability but the convincing proof comes from centuries." The header had artifical hydraulic lime as the highest ranking optimized keyword. It is followed by lime plaster, natural lime plaster, and natural plaster mix which isn't as ranked as highly as artifical hydraulic lime. The next words limestrongfinish.com used was pozzolan lime plaster. straw bale plaster was included but might not be seen by web crawlers.